The Wall Street Journal: Sephora will set up shop inside Kohl’s starting next fall

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Sephora has about 2,600 stores globally, but only 500 free-standing locations in the Americas.

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The beauty wars are heating up.

Sephora plans to install 850 shops inside Kohl’s Corp. KSS, +15.04% stores by 2023, upending the beauty retailer’s longstanding partnership with J.C. Penney Co. JCPNQ, -1.60%, according to company executives.

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