GoPro Inc. investors have been bracing for something big, and now the pieces are starting to come together.
The maker of action cameras announced its new lineup of devices on Tuesday, and the company has a bit more to say beyond that. Management will address investors on a Wednesday afternoon “launch-related” conference call focused on financials and the new products.
The company has a history of posting disappointing holiday quarters, but it broke from that pattern last year and will be looking to do the same this time around with its new holiday lineup.
This includes the just-announced Hero8 Black camera, which sells for $399. The device features improved video stabilization, four digital lenses, and enhancements in wind suppression. GoPro will sell modular accessories, or mods, for the Hero8 Black, giving users the ability to add professional audio, a front-facing display, and lighting enhancements. The Media Mod and Display Mod will sell for $79.99, while the Light Mod goes for $49.99.
Also making its debut is the GoPro Max camera, which has four lenses, including an ultrawide one, as well as the ability to do 360 video and photo-stitching on device. The Max is waterproof at up to 16 feet and has a front-facing touch screen.
Preorders for both cameras began today, with Hero8 Black shipments starting on Oct. 15 and Max shipments beginning on Oct. 24. The company will open up preorders for the mods in December.
Management is due to hold its conference call on Wednesday at 5:30 p.m. Eastern time.
GoPro shares were up 1.8% in Tuesday trading, while the S&P 500 was off 1.1%.